Strategic design in action.
Strategic design in action.
Strategic design in action.
Turning insight into systems for growth.
Turning insight into systems for growth.
Project at a glance
Project at a glance
Project at a glance
Not every design challenge begins with a new physical product. These two initiatives show how the same principles used to define and develop products—understanding context, reframing the opportunity, building a coherent system, and testing it in the real world—can also create new channels and ventures.
Not every design challenge begins with a new physical product. These two initiatives show how the same principles used to define and develop products—understanding context, reframing the opportunity, building a coherent system, and testing it in the real world—can also create new channels and ventures.
Not every design challenge begins with a new physical product. These two initiatives show how the same principles used to define and develop products—understanding context, reframing the opportunity, building a coherent system, and testing it in the real world—can also create new channels and ventures.
Examples: School Datebooks on Amazon and STEM Education Works. Contributions: Opportunity framing, channel and portfolio strategy, venture creation, curriculum, partnerships, and ecosystem development. Results: approximately $350,000 in recovered profit, roughly $1 million in annual online sales, more than 100 studios, and over 40,000 students reached annually.
Examples: School Datebooks on Amazon and STEM Education Works. Contributions: Opportunity framing, channel and portfolio strategy, venture creation, curriculum, partnerships, and ecosystem development. Results: approximately $350,000 in recovered profit, roughly $1 million in annual online sales, more than 100 studios, and over 40,000 students reached annually.
Examples: School Datebooks on Amazon and STEM Education Works. Contributions: Opportunity framing, channel and portfolio strategy, venture creation, curriculum, partnerships, and ecosystem development. Results: approximately $350,000 in recovered profit, roughly $1 million in annual online sales, more than 100 studios, and over 40,000 students reached annually.
Example 01: Reframe the loss.
Example 01: Reframe the loss.
Example 01: Reframe the loss.
Approximately 3.5% of School Datebooks’ dated products were being written off as production throwaways. The inventory still held value; the real problem was timing and access to buyers. Identifying Amazon as a secondary channel reframed a recurring loss as a market opportunity, creating a way to reach customers before the products lost their usefulness.
Approximately 3.5% of School Datebooks’ dated products were being written off as production throwaways. The inventory still held value; the real problem was timing and access to buyers. Identifying Amazon as a secondary channel reframed a recurring loss as a market opportunity, creating a way to reach customers before the products lost their usefulness.
Approximately 3.5% of School Datebooks’ dated products were being written off as production throwaways. The inventory still held value; the real problem was timing and access to buyers. Identifying Amazon as a secondary channel reframed a recurring loss as a market opportunity, creating a way to reach customers before the products lost their usefulness.
A recovery tactic becomes a growth platform.
A recovery tactic becomes a growth platform.
A recovery tactic becomes a growth platform.
Redirecting viable inventory to Amazon recovered approximately $350,000 in profit. That evidence justified expanding beyond excess stock into proprietary fashion and coloring book lines, developed through U.S. and international production. The portfolio achieved Top 9% Amazon Best Sellers Rank performance and generated roughly $1 million in annual online sales. A cost center became a repeatable route from product development to market.
Redirecting viable inventory to Amazon recovered approximately $350,000 in profit. That evidence justified expanding beyond excess stock into proprietary fashion and coloring book lines, developed through U.S. and international production. The portfolio achieved Top 9% Amazon Best Sellers Rank performance and generated roughly $1 million in annual online sales. A cost center became a repeatable route from product development to market.
Redirecting viable inventory to Amazon recovered approximately $350,000 in profit. That evidence justified expanding beyond excess stock into proprietary fashion and coloring book lines, developed through U.S. and international production. The portfolio achieved Top 9% Amazon Best Sellers Rank performance and generated roughly $1 million in annual online sales. A cost center became a repeatable route from product development to market.
Example 02: Design the learning system.
Example 02: Design the learning system.
Example 02: Design the learning system.
At the 2016 Hong Kong Toy Fair, another gap came into focus: STEM education had not kept pace with technologies reshaping industry. STEM Education Works was created to connect emerging tools, design thinking, and workforce preparation. A partnership with Purdue Polytechnic Institute’s engineering education program translated that opportunity into industry-aligned curriculum and the repeatable Design & Innovation Studio model.
At the 2016 Hong Kong Toy Fair, another gap came into focus: STEM education had not kept pace with technologies reshaping industry. STEM Education Works was created to connect emerging tools, design thinking, and workforce preparation. A partnership with Purdue Polytechnic Institute’s engineering education program translated that opportunity into industry-aligned curriculum and the repeatable Design & Innovation Studio model.
At the 2016 Hong Kong Toy Fair, another gap came into focus: STEM education had not kept pace with technologies reshaping industry. STEM Education Works was created to connect emerging tools, design thinking, and workforce preparation. A partnership with Purdue Polytechnic Institute’s engineering education program translated that opportunity into industry-aligned curriculum and the repeatable Design & Innovation Studio model.
An ecosystem built to scale.
An ecosystem built to scale.
An ecosystem built to scale.
Global partnerships with Sindoh for 3D printing and Dobot for robotics made the model tangible, giving students a connected environment for making, testing, and solving real problems. The system grew to more than 100 studios across Indiana, reached over 40,000 students each year, and extended into manufacturing settings including Toyota Manufacturing of Indiana and Subaru Indiana Automotive. Together, the two examples show strategic design at work: frame the context, align the system, test the idea, and build a path to growth.
Global partnerships with Sindoh for 3D printing and Dobot for robotics made the model tangible, giving students a connected environment for making, testing, and solving real problems. The system grew to more than 100 studios across Indiana, reached over 40,000 students each year, and extended into manufacturing settings including Toyota Manufacturing of Indiana and Subaru Indiana Automotive. Together, the two examples show strategic design at work: frame the context, align the system, test the idea, and build a path to growth.
Global partnerships with Sindoh for 3D printing and Dobot for robotics made the model tangible, giving students a connected environment for making, testing, and solving real problems. The system grew to more than 100 studios across Indiana, reached over 40,000 students each year, and extended into manufacturing settings including Toyota Manufacturing of Indiana and Subaru Indiana Automotive. Together, the two examples show strategic design at work: frame the context, align the system, test the idea, and build a path to growth.
