CAPABILITIES / PHYSICAL PRODUCT DESIGN
Industrial design at the center.
Industrial design at the center.
Industrial design at the center.
We define and design physical products, then bring the right research, engineering, prototyping, and market-facing work around them. Each discipline strengthens one product direction.
We define and design physical products, then bring the right research, engineering, prototyping, and market-facing work around them. Each discipline strengthens one product direction.
We define and design physical products, then bring the right research, engineering, prototyping, and market-facing work around them. Each discipline strengthens one product direction.
01 / THE CORE
Industrial & Product Design
Industrial & Product Design
Industrial & Product Design
We turn an opportunity into a coherent physical product: its form, use, interaction, materials, and details. Design decisions stay connected to what can be built and what the product must achieve.
We turn an opportunity into a coherent physical product: its form, use, interaction, materials, and details. Design decisions stay connected to what can be built and what the product must achieve.
TYPICAL WORK
Product briefs and design criteria
Concept sketches and physical studies
Ergonomics, CMF and interaction
CAD and design intent for development
TYPICAL WORK · Product briefs and design criteria · Concept sketches and physical studies · Ergonomics, CMF and interaction · CAD and design intent for development
TYPICAL WORK · Product briefs and design criteria · Concept sketches and physical studies · Ergonomics, CMF and interaction · CAD and design intent for development
DISCIPLINES AROUND THE PRODUCT
The work that makes design hold together.
The work that makes design hold together.
The work that makes design hold together.
These capabilities join the engagement where they help define, prove, build, or bring the product to market.
These capabilities join the engagement where they help define, prove, build, or bring the product to market.
These capabilities join the engagement where they help define, prove, build, or bring the product to market.
DEFINE / RESEARCH
Research & Definition
Research & Definition
Research & Definition
See the people, context, and constraints before committing to a form. The findings set useful criteria for design.
See the people, context, and constraints before committing to a form. The findings set useful criteria for design.
See the people, context, and constraints before committing to a form. The findings set useful criteria for design.
OUTPUTS
Field observations
Opportunity maps
Product brief
OUTPUTS · Field observations · Opportunity maps · Product brief
OUTPUTS · Field observations · Opportunity maps · Product brief
PROVE / PROTOTYPING
Prototyping & Testing
Prototyping & Testing
Prototyping & Testing
Make ideas tangible at the fidelity needed to answer the next important question.
Make ideas tangible at the fidelity needed to answer the next important question.
OUTPUTS
Study models
Working prototypes
Test findings
OUTPUTS · Study models · Working prototypes · Test findings
RESOLVE / ENGINEERING
Engineering Integration
Engineering Integration
Engineering Integration
Work through components, mechanisms, interfaces, and technical constraints while protecting the intended experience.
Work through components, mechanisms, interfaces, and technical constraints while protecting the intended experience.
Work through components, mechanisms, interfaces, and technical constraints while protecting the intended experience.
OUTPUTS
CAD handoff
Integration studies
Design reviews
OUTPUTS · CAD handoff · Integration studies · Design reviews
OUTPUTS · CAD handoff · Integration studies · Design reviews
BUILD / MANUFACTURING
Manufacturing Direction
Manufacturing Direction
Manufacturing Direction
Choose processes and materials with cost, assembly, sourcing, and production quality in view.
Choose processes and materials with cost, assembly, sourcing, and production quality in view.
Choose processes and materials with cost, assembly, sourcing, and production quality in view.
OUTPUTS
DFM reviews
Process direction
Vendor-ready details
OUTPUTS · DFM reviews · Process direction · Vendor-ready details
OUTPUTS · DFM reviews · Process direction · Vendor-ready details
CONNECT / BRAND + PACKAGING
Brand & Packaging
Brand & Packaging
Brand & Packaging
Shape product identity and the physical moments around purchase, opening, and use so they reinforce the product.
Shape product identity and the physical moments around purchase, opening, and use so they reinforce the product.
Shape product identity and the physical moments around purchase, opening, and use so they reinforce the product.
OUTPUTS
Naming and positioning
Visual cues
Structural packaging
OUTPUTS · Naming and positioning · Visual cues · Structural packaging
OUTPUTS · Naming and positioning · Visual cues · Structural packaging
EXTEND / DIGITAL + LAUNCH
Digital & Launch
Digital & Launch
Digital & Launch
Make screens, content, and launch materials carry the same intent as the physical product.
Make screens, content, and launch materials carry the same intent as the physical product.
Make screens, content, and launch materials carry the same intent as the physical product.
OUTPUTS
Interface direction
Product story
Launch assets
OUTPUTS · Interface direction · Product story · Launch assets
OUTPUTS · Interface direction · Product story · Launch assets
Our working lens · Context / Narrative / Reality
