Nine Irish Brothers’ Barrel Kart.
Nine Irish Brothers’ Barrel Kart.
Nine Irish Brothers’ Barrel Kart.
Built with Jameson and Guinness.
Built with Jameson and Guinness.
Built with Jameson and Guinness.
Project at a glance
Project at a glance
Project at a glance
Direct support from Jameson and Guinness helped turn an independent idea into a distinctive electric kart for Nine Irish Brothers. Industrial design and custom fabrication translated that participation into the object itself—from an authentic whiskey barrel to the tap-handle controls.
Direct support from Jameson and Guinness helped turn an independent idea into a distinctive electric kart for Nine Irish Brothers. Industrial design and custom fabrication translated that participation into the object itself—from an authentic whiskey barrel to the tap-handle controls.
Direct support from Jameson and Guinness helped turn an independent idea into a distinctive electric kart for Nine Irish Brothers. Industrial design and custom fabrication translated that participation into the object itself—from an authentic whiskey barrel to the tap-handle controls.
Contribution: Company engagement, concept development, industrial design, and custom fabrication. Outcome: A completed promotional vehicle that brought Nine Irish Brothers, Jameson, and Guinness together in a public parade.
Contribution: Company engagement, concept development, industrial design, and custom fabrication. Outcome: A completed promotional vehicle that brought Nine Irish Brothers, Jameson, and Guinness together in a public parade.
Contribution: Company engagement, concept development, industrial design, and custom fabrication. Outcome: A completed promotional vehicle that brought Nine Irish Brothers, Jameson, and Guinness together in a public parade.
An original idea worth backing.
An original idea worth backing.
An original idea worth backing.
Barrel Kart began as an independent creative project. Its potential grew around a natural connection: the Irish heritage shared by Nine Irish Brothers, Jameson, and Guinness, and the chance to express that connection through something unexpected. The challenge was to give established companies a reason to support a playful idea while preserving the humor and individuality that made it compelling.
Barrel Kart began as an independent creative project. Its potential grew around a natural connection: the Irish heritage shared by Nine Irish Brothers, Jameson, and Guinness, and the chance to express that connection through something unexpected. The challenge was to give established companies a reason to support a playful idea while preserving the humor and individuality that made it compelling.
Barrel Kart began as an independent creative project. Its potential grew around a natural connection: the Irish heritage shared by Nine Irish Brothers, Jameson, and Guinness, and the chance to express that connection through something unexpected. The challenge was to give established companies a reason to support a playful idea while preserving the humor and individuality that made it compelling.
Participation becomes part of the design.
Participation becomes part of the design.
Participation becomes part of the design.
Direct support from Jameson and Guinness became the organizing idea. Rather than treating their involvement as added branding, the design gave each company a visible role in the finished piece. Jameson supplied an authentic whiskey barrel; Guinness appeared through the tap-handle controls. Together, those contributions connected the kart to both brands through its materials, details, and use.
Direct support from Jameson and Guinness became the organizing idea. Rather than treating their involvement as added branding, the design gave each company a visible role in the finished piece. Jameson supplied an authentic whiskey barrel; Guinness appeared through the tap-handle controls. Together, those contributions connected the kart to both brands through its materials, details, and use.
Direct support from Jameson and Guinness became the organizing idea. Rather than treating their involvement as added branding, the design gave each company a visible role in the finished piece. Jameson supplied an authentic whiskey barrel; Guinness appeared through the tap-handle controls. Together, those contributions connected the kart to both brands through its materials, details, and use.
Building the idea into motion.
Building the idea into motion.
Building the idea into motion.
Early sketches explored how a familiar barrel could become a compact, characterful vehicle. Wheels, a prominent headlamp, and a riding position transformed its proportions while keeping the barrel recognizable. The electric drive, steering, controls, and structure developed alongside the visual concept, with most of the work concentrated in modification, fabrication, and physical construction.
Early sketches explored how a familiar barrel could become a compact, characterful vehicle. Wheels, a prominent headlamp, and a riding position transformed its proportions while keeping the barrel recognizable. The electric drive, steering, controls, and structure developed alongside the visual concept, with most of the work concentrated in modification, fabrication, and physical construction.
Early sketches explored how a familiar barrel could become a compact, characterful vehicle. Wheels, a prominent headlamp, and a riding position transformed its proportions while keeping the barrel recognizable. The electric drive, steering, controls, and structure developed alongside the visual concept, with most of the work concentrated in modification, fabrication, and physical construction.
A shared idea, experienced in public.
A shared idea, experienced in public.
A shared idea, experienced in public.
The finished kart carried a rider in a public parade, moving the project from sketches and workshop construction into the shared experience it was designed to create. Jameson and Guinness’s direct support helped turn an unusual idea into a functioning promotional piece for Nine Irish Brothers. The result shows how company engagement can become more than endorsement: it can give a distinctive concept the materials, credibility, and momentum to reach the street.
The finished kart carried a rider in a public parade, moving the project from sketches and workshop construction into the shared experience it was designed to create. Jameson and Guinness’s direct support helped turn an unusual idea into a functioning promotional piece for Nine Irish Brothers. The result shows how company engagement can become more than endorsement: it can give a distinctive concept the materials, credibility, and momentum to reach the street.
The finished kart carried a rider in a public parade, moving the project from sketches and workshop construction into the shared experience it was designed to create. Jameson and Guinness’s direct support helped turn an unusual idea into a functioning promotional piece for Nine Irish Brothers. The result shows how company engagement can become more than endorsement: it can give a distinctive concept the materials, credibility, and momentum to reach the street.
