Disney’s Bounce Around Tigger.
Disney’s Bounce Around Tigger.
Disney’s Bounce Around Tigger.
Bringing a character to life.
Bringing a character to life.
Bringing a character to life.
Project at a glance
Project at a glance
Project at a glance
Character positioning, product experience, and packaging connected what people loved about Disney characters with how they encountered them in stores and at home. For Bounce Around Tigger, that meant making his signature bounce central to play and extending his world into the package.
Character positioning, product experience, and packaging connected what people loved about Disney characters with how they encountered them in stores and at home. For Bounce Around Tigger, that meant making his signature bounce central to play and extending his world into the package.
Character positioning, product experience, and packaging connected what people loved about Disney characters with how they encountered them in stores and at home. For Bounce Around Tigger, that meant making his signature bounce central to play and extending his world into the package.
Contribution: Character positioning, product experience, and packaging. Product results: $62M in first-year sales, #1-selling interactive plush, and distribution through major and specialty retailers.
Contribution: Character positioning, product experience, and packaging. Product results: $62M in first-year sales, #1-selling interactive plush, and distribution through major and specialty retailers.
Contribution: Character positioning, product experience, and packaging. Product results: $62M in first-year sales, #1-selling interactive plush, and distribution through major and specialty retailers.
A distinct reason to be chosen.
A distinct reason to be chosen.
A distinct reason to be chosen.
Mickey Mouse and Winnie the Pooh had tremendous recognition, but overlapping retail offerings could leave shoppers and retailers with fewer reasons to choose both. The opportunity was to clarify each character’s distinct role and translate that understanding into differentiated products. Within Pooh’s world, Tigger offered a clear starting point: a defining behavior that could become a recognizable physical experience.
Mickey Mouse and Winnie the Pooh had tremendous recognition, but overlapping retail offerings could leave shoppers and retailers with fewer reasons to choose both. The opportunity was to clarify each character’s distinct role and translate that understanding into differentiated products. Within Pooh’s world, Tigger offered a clear starting point: a defining behavior that could become a recognizable physical experience.
Mickey Mouse and Winnie the Pooh had tremendous recognition, but overlapping retail offerings could leave shoppers and retailers with fewer reasons to choose both. The opportunity was to clarify each character’s distinct role and translate that understanding into differentiated products. Within Pooh’s world, Tigger offered a clear starting point: a defining behavior that could become a recognizable physical experience.
The character becomes the promise.
The character becomes the promise.
The character becomes the promise.
An examination of each character’s personality, consumer perception, relationships, and world informed distinct propositions for Mickey and Pooh. For Tigger, the direction was simple: make his personality something children could experience through play. His signature bounce linked the character children recognized with the interaction the product would deliver.
An examination of each character’s personality, consumer perception, relationships, and world informed distinct propositions for Mickey and Pooh. For Tigger, the direction was simple: make his personality something children could experience through play. His signature bounce linked the character children recognized with the interaction the product would deliver.
An examination of each character’s personality, consumer perception, relationships, and world informed distinct propositions for Mickey and Pooh. For Tigger, the direction was simple: make his personality something children could experience through play. His signature bounce linked the character children recognized with the interaction the product would deliver.
Turning a signature behavior into play.
Turning a signature behavior into play.
Turning a signature behavior into play.
Bounce Around Tigger carried that direction into a physical play experience. Bouncing and movement defined the interaction, turning a familiar character trait into a way for children to engage with Tigger beyond the screen.
Bounce Around Tigger carried that direction into a physical play experience. Bouncing and movement defined the interaction, turning a familiar character trait into a way for children to engage with Tigger beyond the screen.
Bounce Around Tigger carried that direction into a physical play experience. Bouncing and movement defined the interaction, turning a familiar character trait into a way for children to engage with Tigger beyond the screen.
The experience starts at shelf.
The experience starts at shelf.
The experience starts at shelf.
Packaging extended the experience to the shelf, bringing Tigger’s personality and environment into the retail presentation. The same thinking connected characters, relationships, environments, and play across Pooh’s Friends’ Places. Bounce Around Tigger achieved $62M in first-year sales, became the #1-selling interactive plush, and reached major and specialty retailers. The work illustrates a connected approach to product development: understand the audience and what the character means to them, establish a clear product direction, and carry that meaning through the physical experience—from the first encounter in a store to play at home.
Packaging extended the experience to the shelf, bringing Tigger’s personality and environment into the retail presentation. The same thinking connected characters, relationships, environments, and play across Pooh’s Friends’ Places. Bounce Around Tigger achieved $62M in first-year sales, became the #1-selling interactive plush, and reached major and specialty retailers. The work illustrates a connected approach to product development: understand the audience and what the character means to them, establish a clear product direction, and carry that meaning through the physical experience—from the first encounter in a store to play at home.
Packaging extended the experience to the shelf, bringing Tigger’s personality and environment into the retail presentation. The same thinking connected characters, relationships, environments, and play across Pooh’s Friends’ Places. Bounce Around Tigger achieved $62M in first-year sales, became the #1-selling interactive plush, and reached major and specialty retailers. The work illustrates a connected approach to product development: understand the audience and what the character means to them, establish a clear product direction, and carry that meaning through the physical experience—from the first encounter in a store to play at home.
