Process Flow
Process Flow
Process Flow
Context Pulse.
Quick scan,
sensing signals
Scan for weak signals, emerging trends, and shifting dynamics.
Capture quick diagnostics that reveal early opportunities or risks.
Use lightweight tools. Quick and effective.
Spot “blips on the radar” before they become obvious to competitors.
Context Pulse.
Quick scan,
sensing signals
Scan for weak signals, emerging trends, and shifting dynamics.
Capture quick diagnostics that reveal early opportunities or risks.
Use lightweight tools. Quick and effective.
Spot “blips on the radar” before they become obvious to competitors.
Context Pulse.
Quick scan,
sensing signals
Scan for weak signals, emerging trends, and shifting dynamics.
Capture quick diagnostics that reveal early opportunities or risks.
Use lightweight tools. Quick and effective.
Spot “blips on the radar” before they become obvious to competitors.
Seeing through their eyes…
Context Immersion.
Deep dive, empathy,
submersion into context
Dive deep into users’ lived experiences, behaviors, and needs.
Spend time in their environments to build empathy and context.
Collect stories, photos, and artifacts that bring perspectives to life.
Surface the unspoken frustrations and hidden opportunities.
Seeing through their eyes…
Context Immersion.
Deep dive, empathy,
submersion into context
Dive deep into users’ lived experiences, behaviors, and needs.
Spend time in their environments to build empathy and context.
Collect stories, photos, and artifacts that bring perspectives to life.
Surface the unspoken frustrations and hidden opportunities.
Seeing through
their eyes…
Context Immersion.
Deep dive, empathy, submersion into context
Dive deep into users' lived experiences, behaviors, and needs.
Spend time in their environments to build empathy and context.
Collect stories, photos, and artifacts that bring perspectives to life.
Surface the unspoken frustrations and hidden opportunities.
Framing the path…
Narrative Blueprint.
Structure, alignment, storytelling
Translate raw insights into a clear story and design criteria.
Align stakeholders around a shared vision and guiding principles.
Map the journey from today’s reality to tomorrow’s opportunity.
Define the strategic “through-line” that informs design decisions.
Framing the path…
Narrative Blueprint.
Structure, alignment, storytelling
Translate raw insights into a clear story and design criteria.
Align stakeholders around a shared vision and guiding principles.
Map the journey from today’s reality to tomorrow’s opportunity.
Define the strategic “through-line” that informs design decisions.
Framing the path...
Narrative Blueprint.
Structure, alignment, storytelling
Translate raw insights into a clear story and design criteria.
Align stakeholders around a shared vision and guiding principles.
Map the journey from today’s reality to tomorrow’s opportunity.
Define the strategic “through-line” that informs design decisions.
Making it real…
Reality Accelerator.
Prototyping, momentum, execution
Rapidly prototype concepts to test functionality and desirability.
Iterate quickly through sketches, models, and digital builds.
Validate assumptions with users before major investment.
Build momentum by showing tangible progress early.
Making it real…
Reality Accelerator.
Prototyping, momentum, execution
Rapidly prototype concepts to test functionality and desirability.
Iterate quickly through sketches, models, and digital builds.
Validate assumptions with users before major investment.
Build momentum by showing tangible progress early.
Making it real…
Reality Accelerator.
Prototyping, momentum, execution
Rapidly prototype concepts to test functionality and desirability.
Iterate quickly through sketches, models, and digital builds.
Validate assumptions with users before major investment.
Build momentum by showing tangible progress early.
Trial to traction…
Pilot + Scale.
Real-world testing, value proving, to scale reach
Launch small pilots to validate in real-world conditions.
Refine designs through DFM (Design for Manufacturability) and production prep.
Ensure manufacturability, supply chain readiness, and cost efficiency.
Scale successful pilots into broader adoption and market rollout.
Trial to traction…
Pilot + Scale.
Real-world testing, value proving, to scale reach
Launch small pilots to validate in real-world conditions.
Refine designs through DFM (Design for Manufacturability) and production prep.
Ensure manufacturability, supply chain readiness, and cost efficiency.
Scale successful pilots into broader adoption and market rollout.
Trail to traction…
Pilot + Scale.
Real-world testing, value proving, to scale reach
Launch small pilots to validate in real-world conditions.
Refine designs through DFM (Design for Manufacturability) and production prep.
Ensure manufacturability, supply chain readiness, and cost efficiency.
Scale successful pilots into broader adoption and market rollout.
