Design that means

Design that means

business.

alignment.

business.

momentum.

purpose.

impact.

joy.

intention.

craft.

what's next.

movement.

business.

alignment.

business.

momentum.

purpose.

impact.

joy.

intention.

craft.

what's next.

movement.

That's DEFI.

That's DEFI.

"We design strategies, products, and experiences that don’t just look good. They move the numbers."

"We design strategies, products, and experiences
that don’t just look good. They move the numbers."

“Relax—it’s not a million-dollar job (probably). Let’s talk scope and fit.”

“Relax—it’s not a million-dollar job (probably). Let’s talk scope and fit.”

“Relax—it’s not a million-dollar job (probably). Let’s talk scope and fit.”

Book a free 20-min Fit Evaluation

Product Design

Market Validation

Strategy Alignment

Branding

Hand-Off

Pixels to atoms. Imagination made real.

Pixels to atoms.
Imagination made real.

We bridge the digital and physical — translating ideas into experiences, strategy into substance, and imagination into outcomes that move people and markets.

We bridge the digital and physical — translating ideas into experiences, strategy into substance, and imagination into outcomes that move people and markets.

CONVERT. DEFI's innovation-driving framework.

CONVERT. DEFI's innovation-driving framework.

Ideas spark change. CONVERT gives them force — aligning context, narrative, and reality to turn imagination into impact.

Click Here For Full Framework Information

Click Here For Framework Information

Ideas spark change. CONVERT gives them force — aligning context, narrative, and reality to turn imagination into impact.

Proven Results, Real Impact.

Proven Results, Real Impact.

For our clients, it's not just ideas. They talk about growth. From spotting opportunities to executing winning strategies.

For our clients, it's not just ideas. They talk about growth. From spotting opportunities to executing winning strategies.

“Worried about the monsters in the closet ready to eat your lunch?   DEFI can create solutions to keep the competition on their heels. 

Design is more than a 3D product….  it is a comprehensive strategy that incorporates communication and actions to position a new product’s success.  DEFI navigates the uncertainty with clarity and purpose driven solutions.”

P. Hallstedt

Owner Red Truck

“The DEFI team has a way of seeing patterns others miss.

They ground ambition in strategy and guides teams toward outcomes that matter.

Progress feels confident, momentum intentional, and results follow naturally.”

G. Deason

COO

How We Engage

How We Engage

DEFI meets you where you are and fast-tracks
progress for smarter, faster results

DEFI meets you where you are
and fast-tracks
progress for smarter, faster results.

Fit Call

Fit
Call

Free

20 min, qualified

Initial scoping

No commitment

Book

Context Pulse

Context
Pulse

$3k

Framing and value mapping

Actionable recommendations

Credited against full CONVERT

Schedule

Full Engagement

Full
Engagement

Value-based

Full CONVERT method

Tiered proposals

Outcome-focused

Start

Not sure of your next step?
Context Pulse: clarity fast.

Not sure of your next step?
Context Pulse: clarity fast.

Opportunity briefs, decision maps, and market scans delivered in 5 days.

Secure your spot now.

Opportunity briefs, decision maps, and market scans delivered in 5 days.

Secure your spot now.

Find Out How

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